top of page


Creating change through choice.


Thinkwell Shift is a behavior change company that specializes in resource conservation. Located in Halifax, Nova Scotia, we create strategies and programs that encourage people to make lasting changes in their daily lives to conserve resources such as water, energy, and waste.  Our mission? Creating change, through choice. We work with people and organizations to understand their resource costs and then create programs that achieve cost savings by understanding, engaging, and guiding the customer to motivate behaviour change.


We work with utilities, businesses, students, homeowners, and everyone in between.

Thinkwell Shift is a sister company to market research firm Thinkwell Research.



ENSC Logo TM_green_nocorp.jpg

Efficiency Nova Scotia has partnered with Thinkwell Shift to bring energy savings to Nova Scotian residents of Kings, Annapolis, Queens, Digby, Yarmouth, Shelburne, and Lunenburg counties. 

For more information on this service visit Efficiency Nova Scotia's Website or call us at 1-844-897-4438.


The Green Schools Nova Scotia program teaches students, teachers, and the school community simple ways to become more energy efficient.


Our goal is to provide educational opportunities that help students and schools discover the impacts of consumption and encourage smart energy habits that change behaviour and waste less.

The NB Power financing navigator service is like a helpful hand for eligible New Brunswickers looking to upgrade their homes. It guides them through the process of securing interest-free financing for energy efficiency improvements to enhance home comfort.


Our Team

Len Preeper (WEB).jpg

Len Preeper


Len is the owner and president of both Shift and Thinkwell Research. Since joining the market research industry in 1995, he held various roles with the Nova Scotia Government before founding Thinkwell Research. Len is a proud resident of Dartmouth, avid sports fan and business magazine junky. 

Liam Cook Hi Res.jpg

Liam Cook


Liam provides Shift's clients with strategic and technical expertise in the design and management of resource conservation projects. When he's not assisting our clients, Liam can be found volunteering throughout the community, spending time with his wife and daughter, or learning a new skateboard trick.


Shandel Brown

Program Manager

Shandel joined the Thinkwell Shift team in January 2016. She’s a graduate of Quest University Canada and the University of Waterloo. When she’s not managing energy efficiency programs, you'll find her trying to wrestle her two kids into snowsuits, bathing suits or rubber boots.

Screen Shot 2018-09-25 at 10.53.45 AM.png

Jarod McCallum 


Coming soon! 


Carrie McDonald

President & Partner

Carrie has been with Thinkwell since the very beginning. A passionate consumer behaviour specialist with a strong appreciation for the importance of client relationships, she oversees all aspects of client service and operations. In her spare time, Carrie enjoys skiing and equestrian events.


Ruvi Mugara

Director of Projects

Ruvi was born and raised in the small, country of Zimbabwe. She moved to Nova Scotia after a game of 'spin the globe' that she played with her family and studied Psychology at Saint Mary's University. Ruvi joined Thinkwell Shift as an Engagement Officer and now manages multiple programs.


Angela VanKessel

Program Manager

Angie started with us in 2020 as an Engagement Officer for the Northern region. As a horticulturist, she has always had a passion for the environment and sharing how easy growing food can be if you work with nature. Angie enjoys traveling to music concerts with her husband, spending time in the woods with her kids, and at the barn playing around with her retired racehorses.





Our new office! 

91 Ochterloney Street, Suite B

Dartmouth, NS 

B2Y 1C6

Tel:  1-844-897-4438

For any general inquiries, please fill in the following contact form:

Thanks for submitting your message! One of our representatives will be in touch as soon as possible. By entering your contact information into this form, you consent to Thinkwell Shift using your contact information to get in touch with you.  Your contact information will not be sold. 

bottom of page