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Creating change through choice.


Thinkwell Shift is a behavior change company that specializes in resource conservation. Located in Halifax, Nova Scotia, we create strategies and programs that encourage people to make lasting changes in their daily lives to conserve resources such as water, energy, and waste.  Our mission? Creating change, through choice. We work with people and organizations to understand their resource costs and then create programs that achieve cost savings by understanding, engaging, and guiding the customer to motivate behaviour change.


We work with utilities, businesses, students, homeowners, and everyone in between.

Thinkwell Shift is a sister company to market research firm Thinkwell Research.




Low and no-cost solutions to help any business improve its environmental footprint and reduce the cost of doing business. Register for one of our monthly workshops.

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Efficiency Nova Scotia has partnered with Thinkwell Shift to bring energy savings to Nova Scotian residents of Kings, Annapolis, Queens, Digby, Yarmouth, Shelburne, and Lunenburg counties. We can install:

  • LED light bulbs and nightlights (please note that we do not replace Compact Flourescent Bulbs)

  • Water-saving shower heads and faucet aerators

  • Insulating wrap for electric hot water tanks

  • And more! 

For more information on this service visit Efficiency Nova Scotia's Website or call us at 1-844-897-4438.

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The Green Schools Nova Scotia program teaches students, teachers, and the school community simple ways to become more energy efficient.


Our goal is to provide educational opportunities that help students and schools discover the impacts of consumption and encourage smart energy habits that change behaviour and waste less.


Book a visit for your P-12 class.


Our Team

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Len Preeper


Len is the owner and president of both Shift and Thinkwell Research. Since joining the market research industry in 1995, he held various roles with the Nova Scotia Government before founding Thinkwell Research. Len is a proud resident of Dartmouth, avid sports fan and business magazine junky. 

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Liam Cook

Director of Business Development

Liam provides Shift's clients with strategic and technical expertise in the design and management of resource conservation projects. When he's not assisting our clients, Liam can be found volunteering throughout the community, spending time with his wife and daughter, or learning a new skateboard trick.


Molly Marcott

Program Manager - Contract

A graduate of Dalhousie's Bachelor of Commerce program, Molly found her passion for the environment at Thinkwell Shift. She uses her communication, marketing, and planning skills to bring energy savings to Nova Scotians. Outside of work, Molly is a self-professed crossword puzzle queen and future Big Brother Canada houseguest. 


Shandel Brown

Program Coordinator

Shandel joined the Thinkwell Shift team in January 2016. She’s a graduate of Quest University and the University of Waterloo. When she’s not encouraging kids to play outside, grow vegetables and reduce energy consumption, you'll find her exploring her Cape Breton backyard in hiking boots, flip flops or snowshoes.

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Program Coordinator


Carrie McDonald

President & Partner

Carrie has been with Thinkwell since the very beginning. A passionate consumer behaviour specialist with a strong appreciation for the importance of client relationships, she oversees all aspects of client service and operations. In her spare time, Carrie enjoys skiing and equestrian events.


Scott Ellis

Project Assistant

Scott joined Thinkwell in August 2019 as an Engagement Officer with Green Schools. He has a diploma in Natural Resources Environmental Technology and a certificate in Sustainable Energy Technologies. Scott enjoys spending time with his partner Brogan when he is not working to make change in Nova Scotia.


Ruvi Mugara

Senior Program Manager

Ruvi was born and raised in the small, country of Zimbabwe. She moved to Nova Scotia after a game of 'spin the globe' that she played with her family and studied Psychology at Saint Mary's University. Ruvi joined Thinkwell Shift as an Engagement Officer and now manages multiple programs.


Jenna Schwarz

Program Coordinator

A graduate of Saint Mary's University commerce program, Jenna is enthusiastic about sustainable economic growth in Atlantic Canada. She enjoys working with a dynamic team on different projects. Jenna is trilingual and hopes to explore the international business world in the future. Outside of work she enjoys spending time with her cat, Gunther. 





2111 Maitland Street, Suite 200, Halifax N.S. 

Tel:  1-844-897-4438

For any general inquiries, please fill in the following contact form:

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