Creating CHANGE through choice.


Shift is a resource conservation company that focuses on sustainable behaviour change to motivate people to take increasingly more action.

Shift, a division of Thinkwell Research Inc., develops resource conservation campaigns with a focus on behaviour change through insightful planning and implementation.


Shift works with organizations to understand their resource costs and then develops manageable programs that achieve cost savings while motivating behaviour change within their organization and their customers.

Shift’s mantra: creating change through choice, is born out of our behaviour change framework, to:

  1. understand the customer;
  2. engage with the customer; and,
  3. guide their path.


Efficiency Nova Scotia Product Install

Efficiency Nova Scotia makes it easy and affordable to make your home more energy efficient.

Thinkwell Shift is proud to be a delivery partner for the Efficiency Nova Scotia’s Product Installation Service.  Thinkwell Shift will replace inefficiency products with energy efficient products in your home, apartment or condo.

If you live in Hants, Kings or Lunenburg Counties please call us to book your appointment for a Free Product Install.

Call us at  1-844-897-4438  or email  to get started.


If you live in other areas of Nova Scotia, please call 1-877-999-6035 to book your free product installation.


View our Privacy Agreement here.

Our Team


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We'd love to chat with you about how we can help reduce your resource conservation costs. Drop us a line today.

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